Value of Professional Video

These days, everyone is shooting video, making simple edits and sharing their creations online. So why doesn’t everyone just create their own web videos? Simply put: for many, it’s not just about having video; it’s about communicating as effectively as possible.

A word processor doesn’t make an author, a paintbrush doesn’t make the artist, and video equipment doesn’t make a digital media communicator. Sure, an amateur video doesn’t cost much. But in the long-run, poor quality production, unfocused messaging, inconsistent branding and a video that isn’t engaging or memorable can be very costly. Have you considered the opportunity cost of leaving a negative impression and simply not getting your point across?

Key Benefits of Professional Video for Online Messaging

Web communication is moving to video

Google bought YouTube because they know that video will soon become the primary form of web communication. And because of this trend, YouTube is the second most used search engine next to Google, itself. That makes your video a major entry point to your website.

Strengthens the power of your social media

Posting your videos on social media creates interest and encourages viewers to visit your website for more information.

Supports your visitors’ preference to experience, rather than read

Google predicts that in the next 4-5 years video will become the predominant source of communications on the web. If given the choice between two sites offering the same products or information, but one communicates its primary messaging with video and the other with text, most visitors will choose the site with video. Video is more engaging, so they’re more likely to get your message.

Professionally produced video reinforces a quality brand image

Professional video suggests that you know what “quality” is and that understanding translates to your business products and services. Unfortunately, people have become accustomed to low-quality videos created on cell phones and amateur videos shared online. These are fine for personal use. But you won’t see a known brand put out that kind of video. They know that amateur video de-values a company’s position.

Video professionals know how to make your message more effective

A highly experienced professional knows how to create messaging that’s more interesting, engaging, memorable and impactful. And that makes your message more effective. They have the experience to:

  • reach their audience on different levels; engaging them visually, verbally, conceptually and emotionally.
  • use action, build characters and demonstrate ideas—not just use words.
  • more effectively simplify and clarify complex messages.

Video makes your business more competitive

To succeed, you must find every possible way to be competitive, and technology has always offered one of the greatest advantages. Those who lag behind in the use of technology often do not survive. Those who embrace video technology early on to create interest in their most important messages discover that video can be a differentiator, positioning them as forward-thinking, innovative and a leader.

Video can go viral

You can easily share your video message in many online situations for viral results:

  • Websites
  • Email
  • digital newsletters
  • webcasts
  • social media,
  • YouTube and Vimeo
  • other private channel distribution

How do you know if you’re talking to a highly experienced digital media communicator or just another person with some equipment?

10conSee “10 Questions You Should Ask When Selecting a Company to Create Your Video.”

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    • John P. Carr

      CEO
      American Inflatable Exhibitors, LLC

      The best investment we ever made to promote our business was employing Imagimedia. The process was very thoughtful and interactive in the preparation stage in order to make sure the messaging was on target so the videography could capture all the supporting images. When they combined the narrative and video into its final edited version, it was truly outstanding. We get rave reviews from our various stakeholders.

    • Kim Jones

      Director, Marketing & Development
      Living for Zachary

      Living for Zachary really enjoys working with Imagimedia. We appreciate the time, emotion, and care they put into each video that they have produced for us. They are very professional and have created wonderful videos that inspire an emotional connection with our audience.

    • Clare Rabe DeBoever

      Marketing & Public Relations
      Baylor Health Care System

      I know that when we hire Imagimedia for a project it’s in good hands. Imagimedia has the knack for developing creative ideas that are carried on throughout the full video production process…no matter what budget they have to work with. They listen to our needs, evaluate the best way to communicate those into video, and then produce a final product that exceeds expectations. I trust Imagimedia with my projects for Baylor Health Care System. They make me look good!

    • Linda Jangula

      CEO
      Wiki Wags brand Disposable Male Dog Wraps

      Inspiring, educational, witty and down right fun are just a few of the experiences we shared while having Imagimedia produce our video. From the planning to the post presentation, we felt delighted the whole process went so well…thanks Imagimedia for all your professional services.

    • Mike Troje

      Sales Manager
      Continental Electronics

      Continental Electronics contracted Imagimedia to create four original promotional videos. As I interviewed companies for this project my primary criteria was that the videos needed to be out-of-the-box creative and stand out from other traditional corporate videos. Imagimedia was the only company that understood what I needed and the product they provided surpassed my expectations. We continue to use variations of these videos to this day. We were so comfortable with Imagimedia’s product that we later hired them to re-design and create our web site. We remain extremely satisfied with Imagimedia!.

    • Martin Gast

      Chief Marketing Officer
      TripCal

      We can’t begin to tell you what a pleasure it was to work with the Imagimedia team on our TripCal website-launch video. Having reviewed your video reel, we expected great production value … but you far exceeded our expectations by showing us ways to better target our message, methods of using various production resources and production techniques to keep our budget as low as possible, and you were really fun to work with. We were especially impressed with the way you added creativity to our video by using animation and eye-catching graphics. We will definitely be using the Imagimedia team for all our future communication projects.

    • Brian Padden

      President
      HxP Associates

      Imagimedia is “best-in-class.” To start with, they researched my business to gain a complete understanding of my target market and my value proposition. Then they prepared the script with creative and stylistic vision. Production only took a short time to get smooth and professional takes on each shot. They edited everything together resulting in a masterpiece that earned a Telly Award for Direct Web Marketing. When I saw the video the first time, I was truly amazed and still am. Thank you very much Imagimedia. You exceeded my expectations!

    Awards
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    • Imagimedia has been awarded numerous Telly Awards for the creation of business communication videos for companies such as Boeing, Baylor Health Care System, Stevens Transport and others.

      Imagimedia_Telly_Awards

    • We proudly received the Best in Show award from the Health & Science Communications Association for a video we created for Texas Scottish Rite Hospital for Children.

      Award 1

    • Worldfest Houston International Film Festival presented Imagimedia with 2 Gold and 1 Bronze awards acknowledging videos created for Texas Scottish Rite Hospital for Children and BNSF Railway.

      Award 2

    • We were also honored with multiple awards for our video creations from the Media Communication Association- International. IABC Bronze Quill, and the Aurora Awards.

      Imagimedia_awards

    Featured Project

    This video was created to help Taitale Studios raise funds needed to finish development of their first of a kind Real Time Strategy game, Novus Aeterno. This is truly a Cinderfella story of a 16 year old kid who couldn’t find the game of his dreams, so he assembled a team of developers from around the world who committed to the project for little or no pay. For the next 4 years they collaborated completely online as a labor of love, ultimately creating a totally new game genre!

    Imagimedia edited together game play sequences with video interviews that we recorded of developers and gamers at PAX- one of the industry’s biggest game conventions. Funding has continued to pour in as the team works on polishing the game for a release in the near future.


    Taitale Studios – Novus Aeterno MMORTS game

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